How to:
- Use RSS to drive traffic to your Web site and build brand awareness
- Choose and install the right software, set up RSS feeds, and decide on the format that meets your needs
- Create RSS feeds from scratch, or put a news reader on your Web site
- Improve your site’s ranking in search engines and build customer loyalty
- Enable your customers to choose when and how they receive updated information
- Tailor information for your audience and publish all your updates quickly and easily
- Promote your RSS feed and explain to your customers how to use it
- Provide added value for your customers"
